Every association is now a media company.
Associations with outstanding video production and a clear video marketing strategy have a tremendous advantage growing both membership and revenue. With professional-quality video, an association can easily spread the word about a conference, leverage current members to recruit new members, or inspire legislative action among members and lawmakers alike.
It’s vital that your association uses professional video to increase engagement and and add membership. Membership drives, advocacy outreach, education, live events are all great opportunities to use video to spread your message.
Seeing incredible results, like so many of our clients do, is both easy and affordable.
Here are a few popular examples of videos that are designed to communicate, inform, and prompt your members for action:
The best way to break through the clutter and bring in potential members is to show current members who love your association. A powerful member video, shot with professional equipment and a knowledgeable team, will act like a magnet for prospective members.
Member videos like this one, made for the American Congress of Rehabilitation Medicine, generate a ton of excitement and interest among potential members. These videos are an effective and cost beneficial way of reaching out to new prospects. Nothing is more credible than a peer to peer endorsement communicated through beautiful high definition video.
Associations are using pre-show videos, keynote videos, testimonial videos, and post-show education materials to set record engagement levels. Conference videos capture those priceless moments that express the soul and purpose of your organization, showing them in a way that inspires and delights.
This video from SECO International highlights how a quality video can showcase the best of a conference.
We all know that the biggest impact you can have on a legislator and the bills that are most important to your industry is to get your members involved in the legislative process.
This video produced for the Florida Automobile Dealers Association is an example of a great recruiting tool for getting members involved in the action.
Every association executive knows that a vibrant, growing membership base is absolutely necessary in order to survive. The best way to add members to your association is to let them know you are ready to help solve their problems. Using explainer videos is a great way to show how your association’s depths of experience can benefit the prospective member.
These types of videos offer instant credibility for your association and, by offering beneficial information, you are garnering good will that increases your chances of signing on a new member.
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