A few years ago didn’t it seem like almost everyone had a blog? Ranging from fashion to cooking to DIY projects, you could find numerous blog sites on countless topics. Your friend’s personal blog where she recounts her day-to-day routine is hardly bestseller quality. But, for some reason, so many felt inclined to jump on the blog bandwagon. More often than not, those sites had mediocre content and lacked regular postings.
We talk a lot about content here. Your association needs quality content for endless reasons but do you have a blog? More than just a digital diary, businesses have been utilizing this content generator to enhance customer’s online experience. Here are just a few benefits of creating and maintaining a blog.
Enhances your social media strategy. When you are creating your social media content calendar, filling it in with a weekly blog post is adding variety to your content. Not to mention, blogs are high quality content which posts can be centered around. By including links to your blog, you are increasing engagement and adding sharable content to your social media platforms.
Drives traffic to your website. It is unusual for websites to be updated or edited regularly. However, blog posts add fresh content to your website which will enhance your SEO and keep your content popping up on search engines. It signals to Google that you have a maintained and active site.
Creates authority within your industry. If your association is putting thoughtful effort into each blog post, your blog could be a place people turn to for answers to industry questions. You will build respect with your readers and members. A blog is also a great opportunity to interact with your readers. When comments or questions are posted after the blog, you have the ability to enhance that relationship even more.
Convert traffic into leads. Probably the best advantage to developing a blog is the traffic it can drive to your website. By driving traffic to your site, you can then create a call-to-action within you blog post. You can offer free content (webinars, e-books, etc.) and then, once you have a committed user, generate that lead into a conversion.
It’s important to remember that results will not be immediate. Stick with it and continue to offer valuable content consistently. If a blog has been part of your marketing strategy for some time, I would love to hear how it has been beneficial to your association.