The potential of advertising on a social platform with close to 2 billion users is huge. So much so, that it can actually be overwhelming and undefined. That is why Facebook allows users to narrow down their advertising efforts to get in front of those who could actually be potential customers. Facebook offers this option through ad objectives.
The Social Network understands what both buyers and businesses are looking for and need. They know that businesses want engagement, likes and conversions. Because of that, clearly defined objectives like those were created. Through choosing a specific objective, advertisers can tell Facebook what type of action they want viewers to take.
You may be considering several objectives knowing that you want clicks to your website but also engagement. Think about your highest priority related to the type of ad you are using. Do you want to bring awareness to your business or what your association offers? You can reach those that live within a one-mile radius. It’s a great way to bring local awareness about what you do and get the community involved. Maybe you want to find potential members or customers? Then choose the objective to send people to your website. This is an ideal option for those promoting a product, newsletter, event or more.
Here at Association Studios, we personally love the video views objective. Sometimes your message lies within the video and not a post or content on your website. It is also insightful to find what types of videos your target audience engages with. Facebook’s more recent ad objective is lead generation. The network boasts its ease of use to collect potential customer information with the sign-up form within the platform in quick, simple steps.
Have you used different ad objectives for your marketing efforts? Have you found the defined fields to be helpful in reaching the right audience and meeting your objective? Keep looking for Facebook to continue to improve in this area for those taking advantage of marketing within their platform.