When your association is trying to ramp up the excitement for next year’s conference, there’s no better way than showing your members how much benefit attendees receive the year before. You shouldn’t just tell them how great your last conference was, show them when you can. When you show yourself at your best, you’ll be amazed at how quickly others want to be a part of the action.
The best tool to do this is the conference experience video, one of the six essential videos smart associations are adding to their conference marketing strategies. When you have show experience videos, your members can see how your event impacted the attendees in a real and powerful way. This video from SECO International 2015 highlights how a quality video can showcase the best of a conference.
With Conference Experience Videos, you can engage your members on a deeper level and set your next conference up for success. Here are three reasons that these videos are a must-have for your next conference.
1) Showing Your Best Side
With Conference Experience Videos, you can capture your best moments and show a side of your association, staff, and members that less engaged members wouldn’t know existed otherwise.
If potential attendees are questioning whether to attend your next conference, it might be because they don’t really know the purpose of the staff working to make the event happen. With a Conference Experience Video, you have the chance to show them who you are, how much you care, and that attendees will have a blast while doing good for the association’s mission.
2) Explaining What You Do
Sometimes it’s not always easy to explain what it is that your association does, at least not in a way that keeps the listener’s attention the entire time. Let’s be honest, reciting mission statements can be dry.
Conference Experience Videos are a way to explain the soul and purpose of your association in a way that is instantly understandable and recognizable. Members prefer to see a mission and values in action, not just hear about them.
3) Inspire and Delight
We are a visual culture and respond better to videos than other media. Even the most gifted speaker will have a tough time competing with a Hollywood-style video designed to get attention and tell your association’s story. A professionally produced Conference Experience Video will inspire your members, and any potential attendee, to sign up for your next event.
How does your association show itself off when it’s at its best? Conference Experience Videos capture your priceless moments, clearly express the soul and purpose of your organization, and show all this to your members in a way that inspires and delights. If you want to increase attendance at your next conference event, you should consider adding a Conference Experience Video to your overall marketing strategy.
For more details on the types of videos that make an impact on association conferences visit conferences.associationstudios.com, or ask a question in the comments, I’ll be happy to answer.