It’s never more crucial for your association to put its best foot forward than during your conference. These events require an incredible investment of both time and money, so it’s vital that you get everything right. How can you be sure your conference will be a success?
By using the engaging power of video marketing, smart associations know in advance that their events will be a resounding success. Most of these associations aren’t adding tons of new content, or trying the latest technical tricks, just three specific videos. Including these videos in your next event’s marketing mix will yield incredible results.
1) Promotional Videos
Nothing generates excitement among members and potential attendees like Hollywood-style promotional videos. This is where you let the glitz and glamour of your event shine through and enhance your member’s natural enthusiasm for your industry.
These videos work for you around the clock by playing on your websites, over social media, through carefully selected advertisers, and on partner websites. Promotional videos should also be exciting to share, so that your members will be eager to send them to colleagues and friends. These kinds of videos turn your members into your association’s biggest evangelists.
2) Personal Invitations from VIPs
If someone you like and respect invites you to an event, do you turn them down? Of course not, you take them up on the offer. The same principles apply to videos from keynote speakers and presenters for your next event.
Even if the keynote isn’t terribly famous (some of the best speakers aren’t), the effects can be dramatic on your attendance. Filming a high-definition, production-quality video invitation from your presenters, personally inviting up your members to attend, could be the missing piece your internal marketing strategy has been needing.
3) Man on the Street Testimonials
If you follow Association Studios’s work, or worked with us before, you’ve probably heard us talk about engaging your members to do your recruiting for you. There’s a simple reason for that, it works!
Testimonials, shot in a casual style with high-definition, are great for targeting audiences such as members, exhibitors, future presenters, or anyone considering attending your conference. These special videos offer a unique, personal perspective that will resonate with your potential attendees. By showing peer and social approval for your event, you are making their decision to attend even easier.
These three videos will become an indispensable part of your next events marketing efforts. As with any form of advertising, you must use these videos to promote your conference as early and as frequently as possible.
By exposing your membership to these high-quality videos, your association will unlock record attendance levels and see membership engagement like never before. You can learn more about this at conferences.associationstudios.com, or feel free to ask a question in the comments.