Irrational human behavior can sabotage your association’s next conference if you don’t plan for it appropriately. From looking for social cues to needing frequent reminders, your members will not always act in a rational way, consistent with their best interest. When it comes to promoting your association’s next conference, planning for this is crucial.
Without the right amount of promotion that’s specifically designed to make your members excited to attend your event, your attendance may suffer. Nothing is more important than your conference’s registration numbers, so you need to build excitement and motivate your members to attend. There are two main ways that conference promotional videos help attendees break through their mental barriers and decide that your conference worth attending this year.
1) Social Excitement
When’s the last time you were excited about an event or conference, but no one else seemed to care? Humans are social creatures and constantly look to other people for social cues on how to behave. Right or wrong, when the people around us are not excited, we have trouble getting excited or interested.
You can overcome this behavior by using production-quality, high-definition videos to promote your next conference. With Hollywood-grade filming techniques at your disposal, your conference promotions will make your next event seem like the party of the year. Seeing these types of exciting videos will compel your members and potential attendees to sign up.
For example, take a look at this video for the Florida Dental Convention targeting exhibitors:
2) The Repetitive Power of Repeating Repetition
Conference promotional videos also help with information retention. There’s an important term in advertising called “frequency” and if you ask any successful advertiser they will tell you that it’s crucial to an ad’s success. In other words, your members need to see a promotion several times before your message resonates and they feel comfortable signing up to attend.
Your job is not only to get your promotional video in front of them but make it the best video it can be. Producing a mediocre or amateur video can backfire on you. If your conference video is boring or looks less than professional, it can make all your potential attendees question the quality of the event itself. On the other hand, playing a high-quality video frequently will cement the impression that your event will also be high quality and worth attending.
To see the greatest results in your conference promotions, add these videos to a cohesive video marketing plan. Combining the power of promotional videos with walk in video loops, experience videos, social media clips, exhibitor videos, and membership videos, will engage your members and help set record attendance. If you want to break your records for attendance and sponsors, start promoting early and often with high-definition videos as a core part of your video marketing plan.
You can see more examples of essential videos for your next conference at conferences.associationstudios.com.