If you go anywhere on the internet these days, it’s hard to avoid video content. There’s a good reason for that: nothing engages audiences like video. Associations are coming around to this trend, using video to boost engagement and motivate their members and industry to act in a number of different ways.
One type of video in particular is working well: explainer videos.
This is a member benefits video produced for the Southern Medical Association:
Explainer videos are short but powerfully informative videos that clarify a subject, topic, or even a service/product to a specific audience. With a small amount of effort, associations can engage their members for promotions, launching a product, or even selling services. Explainer videos are popular with associations because:
1) The ROI is So Great
The hard part about professional-quality videos is usually the high costs. Finding a video production crew, ones with years of experience hopefully, then paying for them to travel to your event or area, is all an expense that deters many associations with strict budgets. With explainer videos, especially ones with animation and motion graphics, you can create a video for far less than you would pay for a crew to come out and shoot onsite. Not only are they less expensive, but they often engage better for certain topics, especially when the goal is to clarify complex material in a simple to understand way that leads to an action.
2) They Educate, But Are Also Sales Focused
Most explainer videos are structured around a single topic, whether that’s a product, service, or point of information that members should know. These videos educate the members but also call them to act on that information and create some change. Whether that’s signing up for a special class taught by the association, supporting some legislation, or simply to further engage with the association, an explainer video is a great opportunity to compel members to action.
3) It’s Evergreen Content for Marketing
Content Marketing is all the rage in some circles, and it’s easy to see why. People, including your members, are clamoring for more and more content. They have questions and it’s your job to help them figure out the answers. One way to do that is to create great content that explains a subject in detail, yet easily enough that it fits in a short video. Creating explainer videos that deal with topics at the core of what your association helps members deal with will stay relevant for years to come.
Associations are using explainer videos to not only educate and engage their members, but also to help increase their budgets. They are a great way to share information while also calling the audience to action. To see great examples of explainer videos at work you can check out more videos here . You’ll find pricing information and to order your video here.