The Florida Dental Association works tirelessly for dental professionals throughout Florida. Besides education and training, FDA also monitors the state legislature for bills that could benefit its membership. The 2016 legislative session featured a bill that would ensure rural Floridians gained access to a higher level of dental care. The law would help the public as well as the FDA’s members, so it was a win for everyone.
In order to get some traction with the lawmakers in the state, Florida Dental Association needed to rally its members and dental professionals in the community behind the legislation. Unfortunately the bill had several details that proved difficult to explain to a broad section of the public. FDA needed a way to explain the key ideas of the legislation quickly and easily.
Having worked with Association Studios in the past, the FDA knew about our expertise with explainer videos. They asked us if we could take a complex idea and covey it in an easy to remember story for its members and the public.
The audience for the story was rather broad, Florida Dental Association members and also the general public that might benefit from the legislation. The members and public we wanted to target with the video’s message both wanted the same thing however, more dental services in more Florida communities. The central problem on the bill was that rural communities have a tough time finding dental care since most dentists choose to practice in larger markets and can’t afford to start a practice in the country. The solution came from two bills by fellow lawmakers, SB 234 by Sen. Don Gaetz and HB 139 by Rep. Travis Cummings. The bills focused on amplifying local support through matching funds to make sure that rural Floridians have the critical access to dental care that they need. Once you have more dental care, more kids stay in school, absence rates go down, it increases grad rates, and also helps the local economy. Not supporting this bill would mean more sickness and disease for a large group of Floridians.
The Florida Dental Association loved the video we created and it was perfectly timed for the upcoming Florida legislative session. Armed with an easy to understand explainer video, the FDA has a much better chance of gaining the support it needed to see their legislation pass.
Do you have any issues that could be better explained in an engaging video? If you want to increase and engage your audience, Association Studios will help you to create professional and effective content to do just that. Call Call John Kolditz, our National Sales Manager, at (512) 740-5143 or email firstname.lastname@example.org and we can get you started with your very own explainer video.