The Florida Dental Association fights for the rights of dentists throughout the state of Florida. A main component of their program is educating the state lawmakers on issues that affect their members. This year’s session had a vote on an important bill that would help rural Floridians gain access to much needed dental care. The law would help the public as well as the FDA’s members, so it offered the best of both worlds.
Unfortunately, the legislation also contained some complexities that could be hard to convey in a limited time. Many lawmakers and their staff only have so much time to devote to education from outside groups. What the FDA needed was an easy way to get the main idea of the legislation across to the busy lawmakers and staff.
The FDA worked with Association Studios before and knew about our expertise with legislative and explainer videos. They asked us if we could take a complex idea and covey it in an easy to remember story.
Figuring out the audience for the story was easy, Florida lawmakers and their staff. The lawmakers we wanted to target with the video’s message were legislators that wanted to help rural communities. The central problem on the bill was that rural communities have a tough time finding dental care since most dentists choose to practice in larger markets and can’t afford to start a practice in the country. The solution came from two bills by fellow lawmakers, SB 234 by Sen. Don Gaetz and HB 139 by Rep. Travis Cummings. The bills focused on amplifying local support through matching funds to make sure that rural Floridians have the critical access to dental care that they need. Once you have more dental care, more kids stay in school, absence rates go down, it increases grad rates, and also helps the local economy. Not voting for this bill would mean more sickness and disease for a large group of Floridians.
The Florida Dental Association loved the video we created for them and it was just in time for the new Florida legislative session. Armed with an easy to understand explainer video, the FDA has a much better chance of seeing this important legislation pass.
Do you have any issues that could be better explained in an engaging video? If you want to increase and engage your audience, Association Studios will help you to create professional and effective content to do just that. Call Call John Kolditz, our National Sales Manager, at (512) 740-5143 or email firstname.lastname@example.org and we can get you started with your very own explainer video.