Explainer videos are an entertaining and engaging way to inform your members and target audience. Here are some prime examples of videos that our associations have used to sell memberships, services, and engage their members.
FDA – Priority Bill to Members/Non-Members
The Florida Dental Association needed to explain their top legislative issue in a way their members could quickly grasp and take action on, while also appealing to non-members.
FDA – Priority Bill to Lawmakers
In addition to explaining legislation to members, the Florida Dental Association also needs to educate lawmakers on the organization’s top priorities. They used this explainer video to specifically reach state representatives, senators and their staff.
SMA – Services Explainer Video
This explainer video from the Southern Medical Association pitches the value of membership with SMA and even shows how members get a return on their investment. By using an engaging story, SMA is able to turn a less discussed topic in medicine into an advantage.
ASPA – Programmatic Accreditation Video
The Association of Specialized and Professional Accreditors needed a way to highlight the differences between institutional and programmatic accreditation. This video takes a complex subject and makes it easy for anyone to understand.
FDA – Services Explainer Video
The explainer video from the Florida Dental Association shows a creative way to engage students and millennials.
Start engaging your members and target audience with your own explainer video today! Give us a call at (800) 820-6020 or fill out the contact form below and we’ll get right back to you.
