With so many of your members using mobile devices, it just makes sense to communicate through the technology they prefer and will be using well into the next several decades. So, how best to connect with your members through mobile devices? Mobile apps are the best way for your association to engage your members for three reasons.
1) The absolute first priority for association executives is engaging their organization’s membership. If an association’s members don’t care, act, or interact, the organization won’t be around for much longer. Mobile apps allow associations to connect with their members in real time, opening up possibilities that were unheard of even 5 years ago.
2) Using mobile apps can be easier than using a website. The last thing you want is to give your members one more thing to learn, but with the right design and functionality, every one of your members can use a mobile app right away.
3) This might be the best reason of all; The incredible return on investment for your mobile app. Of all the other spends you can make to connect and engage with your members, a mobile app will pay for itself more quickly in many ways.
Mobile device use is growing every year, which means your members are using the mobile internet more than ever. Associations that don’t think seriously about their mobile strategy today will miss out on hundreds of opportunities in the coming years, from increased engagement to new revenue possibilities. If they aren’t thinking of how to integrate mobile into their market strategy, their members wish they would.
Lets talk about your app ideas, questions, and mobile strategy. Leave a comment or give me call on my personal line: (850) 556-9669.