Videography is an art form that requires years of practice and dedicated study to master. Luckily, there are some simple techniques that you can use to improve your shots in just a few minutes.

The rule of thirds is one of the simplest, most well-known, and most widely-used techniques in photography and videography. In this article, we’ll explain how the rule of thirds can help you create professional quality videos using only a few simple steps.

What Is the Rule of Thirds?

The Rule of Thirds is a technique that requires thinking of your shot as a grid, using two horizontal and two vertical lines. The most important elements of the image are lined up with the intersections of these lines to accentuate them for viewers.

The rule itself operates under the principles of the golden ratio, a naturally occurring mathematic pattern that dictates visually appealing proportions. It uses symmetry and grouping to direct lines of sight and define beauty as we know it.

How to Apply the Rule of Thirds

To use the rule of thirds in your video or photo shoots, imagine the frame marked with lines dividing it into three rows and three columns (these lines can also be displayed on your viewfinder or LCD display).

Next, line the subject of your shot up with any of the four points where these lines intersect. This won’t work perfectly every time, but it’s a great place to start your process on any shot.

The hardest part of using this technique is choosing which elements to highlight. Each frame should begin with careful consideration of the story being told, and of the video’s overall purpose.

Just remember: despite its name, the rule of thirds is a guideline, not a requirement. Don’t be afraid to shake things up if you’re confident that a shot works better head on, or from a different angle that deviates from the rule of thirds.

To learn more about how you can create professional videos that inspire and inform, reach out to the experts at Association Studios!