1. Important Dates in Your Field
In addition to any conferences that your members may want to hear about, the mission of your organization may suggest some other dates that you could organize email funding drives or awareness campaigns around.
For instance, an environmental mission might make Earth Day a logical time to reach out via email, while Memorial Day and Veteran’s Day are key for veterans’ organizations. An organization centered on primary education might want to run a campaign that coincides with the August “back to school” period, and faith-based organizations typically want to mark their faith’s most important holidays.
If your focus area is related to any of the many commemorative dates on the calendar — such as National Teachers’ Month, National Paralegal Day, or National Nurses’ Week — consider a month-long email campaign as part of the other ways that your organization is marking the occasion. These may include classes and workshops, fundraising galas, member appreciation get-togethers, and public events.
To help you plan, here’s a list of commemorative months and national days.