The Association of Specialized and Professional Accreditors supports higher education accreditors around the country to better serve our nation’s professionals and students. They help the organizations that watchguard our college degree problems, making sure they are free from fraud and live up to their promises. If you want to make sure your doctor, accountant, or civil engineer graduates with the right knowledge to do his or her job, then accreditors are a welcome addition to the academic ecosystem.
The ASPA was experiencing some push back about it’s member’s relevancy or usefulness from several areas of government. They were taking issue with the idea that schools needed to be told what they could and couldn’t teach from outside sources, and wondered out loud if accreditation was the best method of showing a school’s competency. There was even a bill in Congress to loosen the standards for accreditation, allowing more schools to offer additional degrees that they wouldn’t otherwise qualify to offer.
What the ASPA needed to convey was the difference between the programmatic accreditation offered by its members and institutional accreditation that broadly sanctioned all the university or college programs. But describing such a nuance to lawmakers with limited time wasn’t something ASPA had experience doing. They reached out to Association Studios for an explainer video that would turn their talking points into an easy to watch story.
The main audience for the video was lawmakers who needed to understand the difference between the types of accreditation available in higher education. The lawmakers themselves wanted the best for students and also to look good with constituencies so that they could get elected again. We positioned the Association of Specialized and Professional Accreditors as the guide to show lawmakers that they could both help students and support local economies by actually supporting accreditation agencies. Since professional accreditation is made up of working professionals and experts in their fields, they would actually be hurting small businesses by limiting the power of professional accrediting bodies. All they had to do was contact the director of ASPA to get more information about helping students and the economy, otherwise if they voted for the bill, there would be many more worthless degrees milling around, which would hurt the economy and students.
Once they saw the final version, ASPA loved the video and appreciated how it took their issues, distilled them into easy to understand ideas, and presented them in a very attractive format.
Do you have a legislative message that needs to be turned into an entertaining and informative video? If you want to increase and engage your audience, Association Studios will help you to create professional and effective content to do just that. Call Call John Kolditz, our National Sales Manager, at (512) 740-5143 or email firstname.lastname@example.org and we can get you started with your very own explainer video.