Live streaming is a valuable technology tool that help’s your Association’s message reach more users. It is a relatively easy and cost-effective way to get your message to your target audience, industry or members. Now, video live streaming is nearly essential for building brands. Live streaming is more integrated and easier to arrange than ever before, and your audience can connect via mobile phones, which now offer more media performance than the desktops of ten years ago did.
When holding a meeting, webinar or a panel on Zoom, think about the opportunity to take that meeting one step further and share that Zoom meeting with your audience that may not be on your Zoom meeting, but on social channels.
There are a few ways to share prerecorded or live streamed meetings with your audience. With a prerecorded live stream, you can share that video of the event traditionally via email or your website, or upload it directly to YouTube or social media.
If you want to capture the attention of your target audience and include them in the Zoom meeting or event in real-time, an easy way to do so is via Facebook Live or YouTube Live.
Streaming the Zoom meeting live on Facebook on your Facebook timeline or on a group or a page that you are an admin for. This will allow a user who watches to comment and interact while the meeting is happening.