Approximately 60% of organizers use social media to market their virtual events. It’s one of the most effective marketing channels for this purpose because you can integrate it before, during, and after the event.
Start with an announcement giving the dates and times of the event as well as anything that might be particularly attractive, such as the name of the keynote speaker and any overarching themes. Be sure to include a link to your registration page.
In the weeks leading up to the event, plan a series of posts to get people excited about the event. You can:
- Highlight different sessions
- Introduce speakers and share their websites
- Spotlight any research that will be presented or discussed
- Start conversations about key discussion topics
Remember to use the social element of social media. Posts rank better on sites like Facebook and Instagram when they generate a lot of discussions, so encourage audiences to comment. Ask them what they’re looking forward to, what they’d like to learn, and who they’re looking forward to seeing.
Finally, consider using paid advertising as well as organic posting. Social media algorithms tend to show your organic posts to people who already follow you, so paid posting is the best way to attract new audiences.