Educational courses and conference sessions provide an easy and effective way for busy professionals to expand their skill set and get advanced training in their field. Offering quality educational content requires considerable time and effort, however, and it can put a strain on your company or association’s budget. With the help of a few smart strategies, you can save money and get the most from your investment in educational content.
4 Ways to Maximize Your Association Education Budget
One of the most cost-effective methods for creating educational content is creating a webinar. The process is simple, and you don’t need any advanced technology—all it takes is setting up a Zoom call. Our team can take the audio and presentation from the call and use it to produce a professional-quality educational video.
Make the most of a conference presentation
If you’re hosting an educational session at a conference, it’s possible to take the content from that session and create video content without driving up costs. No need for professional videographers—the PowerPoint and audio from the session are all that’s needed to put together a meaningful video for your association.
Stagger your sessions
If you do want a professional videographer from Association Studios to record your conference, be strategic about timing and limit the number of concurrent sessions. This will prevent you from needing more than one videographer to capture your sessions.
Transform classes into podcasts
Not everyone who’s interested in your association’s educational resources will be able to attend your classes or conference sessions. A podcast can be an effective way to grow your member community and increase your association’s visibility. Association Studios can help you turn your class into a podcast simply and cost-effectively.
When you’re creating educational resources for associations, you don’t want to cut corners on quality. Educational content is an important asset for your organization and a key component of marketing for associations.
Fortunately, it’s possible to produce meaningful, engaging content without breaking your association’s budget. With these strategies in mind, you’ll be able to create the kind of educational resources that make your organization the go-to source for training and continuing education.
If you are looking for more resources on producing educational content, be sure to check out these articles: