Six Videos to Engage Your Membership & Industry
Associations that are utilizing video content in their marketing and communications strategy have a tremendous advantage in growing their membership and revenue. With professional-quality video, an association can easily spread the word about a conference, leverage current members to recruit new members, or inspire legislative action among members and lawmakers alike. Take a look at the top six videos we’ve seen associations throughout the country use to engage their members.
#1 Who We Are
An engaging membership video will do more for recruiting members to your organization than a flyer or email can. A membership video can be used in digital materials, social media and at your association’s event’s to give your members, industry and potential members clarity on who you are and the benefits you provide.
#2 Membership Explainer Video
Explainer videos are an incredibly effective tool to help explain a concept, tool or proposed law to your members. Combining effective video animation and audio helps a viewer understand the concept much better than reading a report or audio recording alone.
#3 Membership Testimonial Video
Your members are some of your greatest assets for your organizations. A lot of your organization’s functions revolve around ways to provide value to your members through advocacy work, education, and events. By highlighting your members in a video, associations can create evangelists that are well suited to show your value to potential members, sometimes better than you can yourself.
#4 New Member Onboarding Video
Member onboarding is an important time in the member lifecycle, as it is a critical time to educate, engage, and keep these new members happy and plugged in. Automate the onboarding process and ensure that each new member gets the same level of attention.
#5 Benefits & Services Video
Make learning about a tool or resource you provide easy to your members. A tutorial or video with clear instructions on how to use a resource you provide makes learning easy.
#6 Monthly Updates Video
Keeping your association at the top of your member’s minds are key for their retention. In a monthly or periodic update video you can share the top news that members need to know and all the ways your organization is advocating for them.