30 Jan 2023

Innovative Event Marketing Strategies for Associations: Driving Engagement and Attendance


Organizing events, whether in-person, virtual, or hybrid, is a staple in any association’s calendar. But just as essential as planning an event is promoting it. In this digital age, there are numerous innovative ways to market your association events. Let’s explore some of these strategies, including digital advertising, influencer partnerships, member networks, and, of course, our favorite – video.

1. Digital Advertising:

Digital advertising can amplify your reach like nothing else. Whether it’s through social media ads, Google AdWords, or sponsored content on relevant websites, you can target potential attendees with pinpoint precision. You can also retarget individuals who have shown interest in your event or similar ones, ensuring your event stays on their radar.

2. Influencer Partnerships:

Influencer marketing isn’t just for lifestyle brands – it has great potential for associations too. Collaborate with influencers in your industry to promote your event. They can share event details, their personal experiences, or even offer a behind-the-scenes look, providing authentic and compelling promotion.

3. Leveraging Member Networks:

Your members are your biggest cheerleaders. Encourage them to spread the word within their networks. Consider offering incentives like discounts or special recognition for those who bring in new attendees. Also, make it easy for them to share event details on their social media platforms.

4. Video Marketing:

Video is a powerful tool in event marketing. It captures attention, delivers information effectively, and can create a sense of excitement. Here’s how you can use video:

Promotional Videos: Create a short, engaging video highlighting what attendees can expect from the event – key speakers, topics, activities, networking opportunities, etc.

Testimonial Videos: Share testimonials from previous attendees speaking about their positive experiences. This builds credibility and entices potential attendees.

Teaser Videos: If you have a keynote speaker or special performance lined up, share a teaser video to build anticipation.

Live Videos: During the event, live videos of key sessions or behind-the-scenes action can create FOMO (Fear Of Missing Out) among those who couldn’t attend, encouraging them to sign up for future events.

Remember, the key to successful event marketing is to understand your target audience – their interests, needs, and behaviors. Use this understanding to craft a multi-faceted marketing strategy that combines various channels and methods. And don’t forget to measure your results and adapt your strategy as needed.

By using these innovative strategies, you can ensure your event gets the attention it deserves, driving attendance, boosting engagement, and ultimately, providing greater value to your members.

Until next time, stay creative and keep making waves!

Let's Talk

Let’s talk about your video engagement goals, share ideas, and answer your questions. Give us a call
(800) 820-6020 or schedule the time best for you…

WordPress Lightbox